"Consumers concern about climate change doesn't necessarily push them to pay more for a 'green friendly' product."
Yankelovich - Wall Street Journal, Friday, August 2007
Easy – SWC works with companies that provide easy solutions. Our fundamental belief is that the products and services must provide a simple transition for consumers and businesses in order to be successful.
Simple – SWC focuses on companies that are working on new solutions. These solutions must provide a seamless transition for consumers to eco-friendly ways that satisfy existing needs, and use simple methods to change the paradigm and the way consumer function.
Cost effective – If it is not cost effective then businesses will not use new methods. SWC focuses on new “Green Tech” and “Clean Tech” solutions which make the switch to environmentally friendly products, services, and processes profitable.
